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Post by juthi52943 on Dec 26, 2023 0:49:19 GMT -3
Justify your purchase decision: opinions of opinion leaders favorable comparisons (to one's decision) testimonials favorable opinions of other users or customers sector studies and analyzes favorable to your choice Confirm your purchase decision: reaffirmation of choice on social media confirm in the forums discover critical content with other options Sharing the purchasing decision: specialized forums, social networks testimonials advise and guide other users Use SEO to understand what your competitors are doing. SEO interacts and provides very valuable information Job Function Email List also for competitor analysis. Tools like Sistrix or SEMRush allow you to analyze which keywords our competition is positioning on and with which content. for traffic potential (how many people use a certain keyword monthly on Google) and, furthermore, see what content strategy was used to reach these positions. Do they position themselves with a product page, with a post, with a user guide, with a help page, with a video...? By analyzing the purchase motivations, any objections and concerns of the customer as well as the type of information he will need to make his purchase decision, we will be able to counteract the positioning of the competition not only with pages aimed at positioning well but also with content aimed at accompanying the user in his purchase decision process up to the conversion pages. Furthermore, this additional content is much more favorable for being viralized and shared on social networks.
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